Business communications (Деловые коммуникации)

Аннотация

Discipline «Business Communication» is included in the curriculum areas of publishing, in a Variant module «Professional Communication», forms of occupational and professional competence.
Within the framework of the development of the discipline of the student must master the competencies:
- improve and develop his or her intellectual and cultural level;
- generate new ideas and to find creative solutions to professional problems;
- work in a team and interact productively with colleagues and subordinates ;
- shaping information policy of the publishing organization ;
- identify the public need for publishing product and to assess consumer demand;
- develop and coordinate advertising policy publishing enterprise;
- develop an effective strategy and develop an active policy of risk-
publishing management organization.