Destination attraction management (Управление аттрактивностью дестинаций)

Аннотация

Visitor attractions play a crucial role in the success of a tourism destination, where they act as key motivators for visits and as resources for local communities. The range of stakeholders involved means their effective management is of key importance in the destination and in the overall success of a country's tourism product, yet they are an underresearched sector of the tourism system. Attractions Management examines the trends, technologies and strategies which will shape the future. The new way in destination attraction development and basic marketing aspects are available after this course.